About us

Step into the world of ILLUSIONS - Exclusive Vinyls, where your imagination shapes reality.

As a proud brand of Fidelity Wallcoverings—a leader with over 50 years of excellence in the commercial wallcovering arena & located in Wayne, NJ, USA, ILLUSIONS  is synonymous with quality and design that are second to none.

We’re not just following trends—we’re setting them.

 Textures and Finishes to Captivate Every Eye

ILLUSIONS  brings you an exclusive selection of materials that go beyond the ordinary. From luxurious textures that add depth and touch to lustrous metallic finishes and dynamic effects, our products are designed to dazzle and inspire.  For those seeking sustainable options, explore our eco-friendly, PVC-free alternatives that do not compromise on style or quality.


Sample the Extraordinary

Experimentation is at the heart of creativity, which is why we offer personalized sample rolls for you to test and visualize the final look. Each sample is a doorway to new possibilities, crafted to give you the confidence in choosing the perfect design.

 Customization at Its Best

With ILLUSIONS - Exclusive Vinyls, personalization doesn’t stop at selection. Our Trial Bundle provides a curated experience with a collection of our most popular textures and styles. Save on your exploration with this cost-effective option, and find the ideal match for your project.

 Substrate Evolution

ILLUSIONS is proud to have developed some of the most technically advanced & sustainable substrates in the industry, which include our very own PURE WHITE® substrate which is the cleanest and whitest vinyl printing surface in the industry.

ILLUSIONS  is also launching PURA Wall® which is a ecological, PVC free alternative that has been designed and crafted to replicate the feel, texture and durability of vinyl, whilst offering a full range of green benefits.

 Experience Our Signature Presentation Book

Designed for professionals, our refined presentation book is customizable with your company or studio name. It’s not only a tool but a statement piece, showcasing the finest in wallcovering substrate art and technology. Perfect for architects, designers, and specifiers, this book is a comprehensive guide to our product range and capabilities.


ILLUSIONS  wall materials conform to Class “A” ASTM-E84, CE & IMO Certification (On request) and have been designed for Solvent, UV Curable and Latex inks.

 Your our Vision, Supported

ILLUSIONS  extends Fidelity Wallcoverings' tradition of exceptional service and support. Our team is equipped to assist you at any stage of your project, ensuring a seamless and satisfying experience. Whether you’re selecting the right material or seeking technical advice, we're here to help.

  Discover ILLUSIONS - Exclusive Vinyls

Visit us today to explore a world where your walls reflect your dreams.

"USE YOUR ILLUSION" & let us create something beautiful together.